DATA ANALYSIS

For Growth

Are you having trouble making sense of what the data is telling you? Is your website rich with content but impossible to find? Is your business location not showing up on Google Maps? Is your website attracting a lot of visitors but turning out a low conversion rate? All of these are problems that our data analysis services can help you understand. We will use our knowledge and experience from working with large, data intensive organizations like Hoovers.com, VRBO and Frames Direct to gain insights and focus for your marketing efforts.

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Analytics Data

Google Analytics is a powerful tool that allows us to measure effectiveness across a variety of key performance indicators, ensuring that we have the most accurate data on your site traffic, visitor journeys, page performance and more. By looking at different combinations of resulting data sets, a story will emerge that’s not obvious in typical traditional reports and dashboards.

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As a long-time Google Analytics partner, we know how to extract and manipulate the data to get a better understanding of your users by segmenting your data and correlating specific traffic segments with conversion metrics. We can help you enable or reconfigure your data collection settings to align with your needs and goals, then analyze the results through multiple lenses — by demographics, channels, pages, or events. The resulting insights and perspectives empower you to make better decisions to drive growth for your business.

Customer Data

Your customer data is valuable if you know how to use it, whether you are an enterprise business with millions of customers or a small business with thousands of customers. Don’t sit on your customer data – use it to leverage and grow your business by targeting and attracting the right people who will value your product or services and be likely to become customers.

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At Nehmedia, we are problem solvers, and where there is data, we can usually find away to extract and analyze it. We work with clients to determine retention rates, average lifetime value of customers, customer segmentation, new customer acquisition, or geotargeting. Just having the data doesn't make it useful. Knowing how to extract it from your CRM and put it into a database so it can easily be analyzed is not something just anyone can do. We recognize both the ownership and confidentiality of customer data. It’s your property, so we don’t share, disclose or use any customer data with anyone for any purpose other than improving your business.

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Keyword Data

We help customers analyze millions of keywords, categorizing them by intent, feature, interest, topics, and other attributes to build a data taxonomy that can be used to help guide your editorial team as they develop relevant content.

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We also help advertisers figure out which words they should use as a negative keyword library to exclude indirect or non-related search terms that could attract the wrong audience to your website. A lot of SEO agencies promise to put you in the top position for a specific keyword. But did you know that most searchers have multiple ways they research a topic? Keyword data can’t be prioritized one keyword at a time. It must be aggregated and segmented, especially as search engines like Google have moved to an Artificial Intelligence strategy when matching search intent to website results.

Geographic Data

The internet has made the world so much smaller. We can easily connect with people around the globe and find insights from countries worldwide. That benefit is also a curse. Geographic targeting has become critical to success as a digital marketer. We help organizations leverage the power of geographic data to better understand their customers, their website visibility and even their mobile presence.

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How do you know which areas to target? Where are your best customers located? When should you use paid search versus depending on organic search? Are your blogs helping or hurting because they are bringing in users from areas who can’t buy your product or service?

We have databases built off of census block data in the U.S. with details based on income, demographics, home values, etc. that can be correlated with your website traffic or website data. Using this geographic data, we can help analyze the best locations to build your next store front, the best neighborhoods to target, the right places to geofence, and much more.

*Be aware, some business categories such as financial institutions may be restricted on geographic targeting of advertising by Google and Facebook, but we can still help you use geographic information to better understand and target your digital marketing audience.

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Whether you’re wired to get excited about data or not, don’t let your data overwhelm you. Begin using it to your advantage as you grow your organization more efficiently and effectively. Contact Nehmedia to see how we can help you better understand your data from every angle and use it to drive your growth.

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Financial Data

Understanding where your money is coming from is critical in growing your business. With our extensive data analysis, we can combine website analytics, customer data, keyword data, and geographic data with your financial data to build a better understanding of where your revenue is coming from, who are your best customers and what type of return on investment you are getting on your marketing spend. We keep your financial data confidential, and use it to build a roadmap to help you grow your business.

Competitive Data

It used to be really easy to identify your competition because they would be across the street, visible on television, or appearing at industry trade shows. In the digital age, competition is much less obvious.

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DATA ANALYSIS

For Growth

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