Get Out of Spreadsheet Hell

• Success Story: Here’s what the SEO Manager for a national online marketplace brand has to say: “Nehmedia’s tools gave our SEO team the capability to process and manage millions of keywords. Before, we just LIVED in spreadsheet hell, even to keep up with half as many terms as we do now. We’ve got to slice and dice a mountain of data every day, and in new ways every day. Nehmedia’s tools make a big difference to us.”
• Executive Dashboard: Originally designed to cut down on daily management fires related to slight changes in search rankings, the dashboard provides a top-level view of a site’s traffic and high-level analytics. Data is presented as year over-year visualizations showing actuals, rates of growth, and previous year’s seasonality comparisons.
• Traffic Management & Planning: The Month-to-date (MTD) Traffic Estimator gives monthly traffic projections accounting for seasonality and growth, integrating data from existing analytics systems to provide specialized views.
• Keyword Analysis: Our keyword tool allows you to discover the most searched and clicked on terms, and incorporates significant keyword categorization as well as tracking to CRM. Managing large keyword sets requires categorization of keywords according to language and semantics; Sitetraxer supports sophisticated queries of page performance across keyword categories. This functionality adds up to actionable information to increase search marketing ROI.
• Competitor Surveillance and Analysis: With our tools, you will be able to identify all of the other sites that show up on your keywords, rank, and ads. Sitetraxer displays your competitor field in reports highlighting which URLs appear the most at the top ranks for your desireable keywords and keyword categories. This information provides tactical evaluations of the positioning of the top domains in your industry to inform search marketing strategy. Also, Sitetraxer aggregates your competitors’ content according to SEO criteria, allowing you to compare content and find meaningful trends.
• Site Monitoring, Virtual Site Segmentation and Page Performance: Sitetraxer shows you a 360 degree view of your website and its search marketing performance. At a glance, you will be able to see your site’s impressions, click through rate, and conversions. Sitetraxer site spidering and sitemap integration provides ability to isolate sets of pages for testing tactics over time.