Target More Effective Keywords
- Success Story:Traffic to a client affinity social networking site increased 30% overall, including a nearly 700% increase in traffic from search. For this client, adding content containing higher-search-volume common terms to their more industry-terminology-based site content meant many more people found and used their site.
- Keyword Tools: Nehmedia keyword research tools use data about search volume, lexical overlap, and semantic categories to discover more terms. The tools efficiently categorize short and long tail keywords that are relevant to your space. Your keywords, search volumes, and page and conversion analytics can be cross-referenced to identify top performers, gaps, and opportunities for targeting content.
- Virtual Sites: Testing different sets of keywords on virtual sites can give you valuable insight into your customer’s mindset. Isolating a subset of your site’s pages as a virtual site lets you track results of multiple tests or tactics at once, without interfering with standard full-site analytics or keyword strategies. Want to see if building content around a category of semantically based keywords on multiple URLs is resulting in better search rank or more traffic for all the impacted URLs? That’s the kind of test-and-see functionality that differentiates Nehmedia tools.
