Organize Content for Organic Traffic
- Success Story:A large web portal providing free and subscription information services used Nehmedia to expand the number of keywords targeted for search marketing from 75,000 to 1.8 million. When the additional keywords were incorporated into client site content, organic search referrals doubled. Paid CPC (Cost-Per-Click) also was reduced – by 20%.
- Focused Site Content and Search Engine Rank: Can your customers find you? An even better question might be, can all your customers find you? You might be ranked number one for some aspects of your site but not ranked at all for terms describing other ways people look for your site, services, or products.
- Start Where Your Prospects Are: Site optimization content strategy begins with listening to how your prospects talk about all the aspects of what you are promoting on your site. Keyword research lets you “hear” with proportion, learning not only what terms prospects use but also how often. Nehmedia tools and consulting give your search marketing a system to find and affirm your best search terms and then incorporate those keywords into your site in a way that makes sense.


